Mats Einarsen2016 in experimentation(This is my annual round-up of my tweets about A/B-testing. 2015’s review is here).4 min read·Jan 2, 2017----
Mats Einarsen2015 in experimentation(This is my annual review of everything I tweeted about AB-testing in 2015)2 min read·Jan 4, 2016----
Mats EinarsenA Christmas Meal, DeconstructedSadly, Christmas is rarely subject to rigorous scientific exploration.6 min read·Dec 28, 2014----
Mats Einarsen2014 was an amazing year for shaping human behaviorFacebook made AB-testing temporarily interesting for the public to debate, before the OkCupid made the ethics debate redundant by talking…8 min read·Dec 27, 2014----
Mats EinarseninBooking.com Data ScienceIs your A/B testing effort just chasing statistical ghosts?Controlling for repeated significance testing errors and false positive rates in commercial A/B testing is often perceived as a bit of a…3 min read·Apr 19, 2013----